“For me, this whole ‘Obligatory Fashion’ statement was about how people take the simple uniform and immediately connect it to profession, lifestyle, and class,” Rocky explained post-show.
The verdict came stamped on a garment itself: City Court of AWGE. Guilty—of making tailoring look dangerous.
The collection built on the narrative of his debut, refining its subversions. Traditional suit jackets were backless. Tailored trousers morphed into skirts. Classic shirts became crisp halters. Sagging pants came with six waistbands—a mash-up of boxers and denim. His knack for proportion was on full display: an oversized workwear suit was elevated by cropped trousers and red-soled patent Mary Janes—daring and polished at once.
Accessories added unexpected flair. Paper bags, each with a bottle and a single flower, recalled Banksy’s Flower Thrower. Eyewear and oversized clutches paid homage to his role as creative director at Ray-Ban. On feet: the upcoming Puma Mostro Gabbia and distressed Speedcats. And those bedazzled Mary Janes and stilettos? Courtesy of Christian Louboutin, adorned with charms from Pavē Niteō—a jewelry label under A$AP Rocky Ventures, Inc.
Despite the show’s provocative visuals and references, Rocky insists his messaging isn’t heavy-handed.
The brand’s business model echoes that nuance. After launching as a direct-to-consumer experience, AWGE will now open to select wholesale partners. But mass availability isn’t the goal.
“I want to keep it niche, limited, and exclusive,” he said. “You can’t do that in a world oversaturated with new and legacy brands.”
AWGE is Rocky’s manifesto—in stitches, silhouettes, and statements. And this season, it’s clear: clothes don’t just make the man. They make the moment.
